Element Visibility Trigger in Google Tag Manager

Element Visibility Trigger in Google Tag Manager

Posted on 06 Jan by Ranjit Venugopal

More often than not, we would like to track the number of views by a user on a certain web page element or browser area. Usually, for tracking such web page elements we were d...

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SEO Checklist For Brand New Websites

SEO Checklist For Brand New Websites

Posted on 29 Dec by Ajay Nammi

Are you getting ready to launch a new WordPress website that you have created? If the answer to this question is a yes, then ask yourself as to whether you have considered all...

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Google Search Console Tutorial

Google Search Console Tutorial

Posted on 09 Nov by Ranjit Venugopal

After creating a new website, the most common question that comes in your mind would be 'how to submit website to Google ?', the easiest way to do so would be creating a Googl...

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Local SEO Checklist- 2017

Local SEO Checklist- 2017

Posted on 17 Aug by Minnu James

Nowadays, most customers are searching online to find the local services they want, and it’s here that SEO plays a vital role. It can be considered as an effective online ma...

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White Hat Off Page SEO Techniques 2017

White Hat Off Page SEO Techniques 2017

Posted on 31 Jul by Ranjit Venugopal

It's a well-known fact that links pointing to a website are one of the major factors that Google takes into account when ranking or displaying search results in 2017. In this ...

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Google My Business Page Update 2017

Google My Business Page Update 2017

Posted on 26 May by Minnu James

The latest update to the Google My Business listing page is aimed at bringing customers to the storefront and more importantly to your website. Optimizing the Google My Busine...

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How To Optimize Your Business For Google Voice Search

How To Optimize Your Business For Google Voice Search

Posted on 03 May by Minnu James

Google Voice Search has been gaining a lot of prominence over the last few years. Research shows that towards the end of 2014, nearly 55% of teens and 41% of adults in The Uni...

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Google Tag Manager Tutorial for Beginners

Google Tag Manager Tutorial for Beginners

Posted on 22 Apr by Ranjit Venugopal

If you are a marketer and know little about coding, then it can become a daunting task to work on technical aspects of a website.  Marketers usually need to wait for the deve...

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Is SEO Still Relevant In 2017?

Is SEO Still Relevant In 2017?

Posted on 10 Apr by Ajay Nammi

Google has relatively suppressed most efforts at marketing for the functions of SEO in the last couple of years. Earlier, the core emphasis was on including the maximum number...

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Paid Ads In Google Snack Pack

Paid Ads In Google Snack Pack

Posted on 27 Mar by Minnu James

A couple of days back, I did a Google search on ‘Digital Marketing Agency In Kochi.’ I was baffled by one of the search results in the Google snack pack. This particular r...

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How To Find Google Analytics Property Tracking ID And Tracking Code

How To Find Google Analytics Property Tracking ID And Tracking Code

Posted on 21 Mar by Ranjit Venugopal

It's been more than a decade since the digital marketing revolution has overtaken traditional means of marketing, and the best part about this is the fact that we can track ea...

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On Page SEO Checklist 2017

On Page SEO Checklist 2017

Posted on 01 Mar by Ranjit Venugopal

If you own a business, then the most important aim should be to reach out to the right customer. In 2017, the most preferred and easiest option is by reaching out to customers...

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SEO Trends to Prepare for in 2017

SEO Trends to Prepare for in 2017

Posted on 24 Jan by Ranjit Venugopal

Google has always emphasized the importance of User Experience and Mobile based search results. In 2017, we are all set to see more efficient SEO trends being introduced into ...

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Google's Mobile First Index - Factors To Remember

Google's Mobile First Index - Factors To Remember

Posted on 17 Jan by Minnu James

Nowadays, most of us use a mobile device to search for answers on Google. Recently, Google Webmaster Central Blog (link) announced the future of search - Mobile First Index - ...

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Semantic Search – A Paradigm Shift In The Search Domain

Semantic Search – A Paradigm Shift In The Search Domain

Posted on 16 Jan by Ajay Nammi

Semantic search, unlike traditional search, is based on showcasing information related to the users’ intent rather than just focusing on the keywords used. Semantic search i...

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Site Structure for Better SEO

Site Structure for Better SEO

Posted on 27 Dec by Ranjit Venugopal

SEO Strategies mostly revolve around the On-page and off-page factors of a website, but the most overlooked factor in any SEO Optimization process is the site structure. We kn...

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Possum - Google Search Algorithm Update

Possum - Google Search Algorithm Update

Posted on 23 Nov by Minnu James

In my last blog, I had highlighted the focus points for optimizing a Google Business listing in the local directory. Now, with the latest update – The ‘Possum’ Google Se...

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Google Tag Manager Event Tracking Tutorial

Google Tag Manager Event Tracking Tutorial

Posted on 06 Oct by Ranjit Venugopal

If you own a website, it is safe to assume that you would like to track specific events like a  button click, pdf download or form submit on your site. After tracking, you wo...

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Checklist For Optimizing Google Business Listing

Checklist For Optimizing Google Business Listing

Posted on 04 Oct by Minnu James

I am pretty sure that you all have wondered, at least once, as to how the search engines are showcasing Google Business Listing in their Search Engine Results Page (SERP), esp...

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Website SEO Competitor Analysis Process

Website SEO Competitor Analysis Process

Posted on 14 Jun by Ranjit Venugopal

The digital world is changing day by day and with that, there is fierce competition among the website's to attain the top spot in Google's  SERP . So, it has become imperativ...

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Why Amazon.com Ranks better than other E-commerce Platforms in Google

Why Amazon.com Ranks better than other E-commerce Platforms in Google

Posted on 28 Apr by Ranjit Venugopal

   As buying habits have changed, more people go online to research or buy a particular product or service . While going online, people find that for a product related query...

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How to Import External Data into Google Analytics

How to Import External Data into Google Analytics

Posted on 11 Mar by Ranjit Venugopal

Data import is a feature in Google Analytics that helps us combine Google Analytics data with the externally uploaded data to help organize and analyze our data in a better wa...

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How to Implement Structured Data Using Google's Structured Data Markup Helper

How to Implement Structured Data Using Google's Structured Data Markup Helper

Posted on 26 Feb by Ranjit Venugopal

 Structured data is primarily a coding format that helps Google annotate and understand your data in a better way so that it returns more useful results for your website.It i...

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SEO Keyword Research - How to Find your Best SEO Keywords

SEO Keyword Research - How to Find your Best SEO Keywords

Posted on 10 Feb by Ranjit Venugopal

In any SEO process, SEO keyword research is probably the first and the most important factor which decides the fate of our SEO campaign. Without a clear idea of our targeted k...

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On Page SEO Checklist for 2016

On Page SEO Checklist for 2016

Posted on 03 Feb by Ranjit Venugopal

        When it comes to optimizing our website, we would have set few goals like improving our organic traffic, increasing sales and achieving a good position in Google S...

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Google AdWords Campaign Tutorial

Google AdWords Campaign Tutorial

Posted on 26 Oct by Ranjit Venugopal

In the last decade or so, digital marketers were in a constant race to rank their website on top of Google Search listings. Yes, we all know the benefit associated with good s...

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How Ramalingam became a Local SEO expert

How Ramalingam became a Local SEO expert

Posted on 14 Aug by Jeffin Thomas

You are a small business owner with less than 10 employees, zero prospect of selling online and with a single standalone store in a suburban location. Will SEO help your busin...

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How SEO is used in your Inbound Marketing Plan?

How SEO is used in your Inbound Marketing Plan?

Posted on 04 May by Ranjit Venugopal

I never thought that I’d be writing a blog post on Sunday. But while going through some inbound marketing forums this morning, I got to know that readers have so many doubts...

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Why User Experience is Important for SEO ?

Why User Experience is Important for SEO ?

Posted on 29 Apr by Ranjit Venugopal

     As I see the world around me, I notice that businesses which have the top spot or maintains the top spot doesn't achieve this feat with business techniques or money al...

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SEO – What You Need to be Doing Now!!

Posted on 25 Apr by Webdura Technologies

When we talk about SEO, I feel a constant urge to differentiate between the old practices and the new one. This need emerges as there has been a “HUGE” (yes literally very...

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Fall of Link Building Techniques

Posted on 23 Apr by Webdura Technologies

It’s a fine morning and I will try to pick up from where I left off in my last writing. I have already shared the story of SEO (What is the “OLD” in SEO?). It was very s...

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Old SEO has gone, right?

Posted on 20 Apr by Webdura Technologies

We are all aware of the fact that “Everything in the search industry is continually changing”. So, those days are bygones now, when SEO was considered the whole soul God o...

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