Promoted by Sobha Limited, one of India’s leading real estate developers, Sobha City is a sprawling 55 acre integrated township built around a 6.5-acre man-made lake in Thrissur, Kerala. Aimed at providing a global lifestyle experience, the developers conceptualized a mega urban township in sync with nature and state-of-the-art civic facilities. Webdura’s association with Sobha Limited highlights the transformation of their Digital Marketing platform. The developers wanted to use their web space as a marketing stronghold and balance out the high cost involved with traditional marketing forays. As one of the biggest and most impactful Digital Marketing Agencies in the country, we strived for a quick rectification of their business model.

“We faced a lot of issues while migrating to the Digital Marketing platform. It was the partnership with Webdura that gave us a clear picture and the results so far have been phenomenal. Associating with Webdura has been a major step forward for Sobha City, as we continue to grow aggressively.”

Stalin Baby
Stalin Baby - Sobha City, Kerala, India
GM - Sales & Marketing

The Challenge

  • TO USE THEIR WEBSPACE AS A CORE PART OF THE MARKETING STRATEGY
  • INCREASE LEAD GENERATION AND POTENTIAL CONVERSION
  • STREAMLINE AND OPTIMIZE THEIR SALES STRATEGY
  • PROVIDE INTEGRATED AND SCALABLE DATA

Our Approach

After undertaking an in-depth research on the existing web space of Sobha Developers, Webdura was able to narrow down the issues affecting their digital strategy. The inability to track leads to the traffic source, unpredictable results from online and offline lead generation sources, difficulty in measuring and proving Return on Investment (ROI) and scattered investments were the immediate factors which had to be addressed.

The overhaul began with the development of various landing pages and CTAs. Their web presence was optimized for search to better drive qualified organic traffic, based on industry specific keywords. An Inbound Marketing partnership was devised keeping the overall requirements in mind. We defined a strategy intended to generate traffic through context specific content creation and use the landing pages to convert the traffic generated into leads. The qualified leads were then made part of personalized and targeted email drip campaigns.

Within a span of six months, our association with Sobha Limited provided a significant boost for their online marketing space. Our comprehensive Digital Marketing strategy using custom generated SEO, PPC, Content Marketing and Social Media accounted for the impressive results we were able to achieve.

Results Attained

  • REACH

    + 150%
  • ENGAGEMENT

    + 78%
  • CONVERSION

    + 30%
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