Established with the sole intention of providing a central adoption reunion registry, Adopted.com serves the global community to search for and unite with their birth parents and siblings while also providing support for individuals seeking out their loved ones. With over ten years of spreading joy through the use of technology and innovative persistence, Adopted.com already had an established client list. Their constant pursuit for  improvement is how our association came about.

Adopted.com enlisted Webdura Technologies to meet with and deliver two challenging tasks, better Search Engine Optimization and Search Advertising, which would guide them to spread their message around the globe.

“Hiring Webdura to help with the growth of Adopted.com has been one of the best decisions I’ve made for my business.  We are seeing real and measurable improvement in our bottom line as a result of Webdura’s expertise in SEM, SEO, SMM and more. 20 stars!”

Katharine Wall
Katharine Wall - Vancouver, Canada
Founder, adopted.com

The Challenge

  • TO ACHIEVE INCREMENTAL INCREASE IN ORGANIC SEARCH RESULTS
  • RESTRUCTURING THEIR CAMPAIGNS FOR OPTIMUM PERFORMANCE
  • DELIVER IMPROVED RANKINGS FOR GENERIC HIGH VOLUME KEYWORDS
  • ATTAINING BETTER CONVERSION RATES

OUR APROACH

The strategy devised by us for Adopted.com was along the lines of ‘human elements.’ We understood their cause and developed a plan of action to provide the team at Adopted.com with tangible data. The first phase was to rejig their website by adding more landing pages to provide the users with relevant and intent specific data to build trust and loyalty. The extensive research implemented by our team and careful On-page and Off-page optimization was incremental to this cause and helped distribute improved traffic to all the pages.

Having improved their website, the focus shifted towards enhancing the campaign with AdWords optimization for target groups with varying requirements. We also undertook a ‘probe and analyze’ mechanism to improve the quality of keyword long-tail search queries to add that extra layer of optimization to achieve maximum upsurge in conversion rates.

The end result was satisfying and helped take Adopted.com to the next level. Our association has seen their web space being counted as one of the most trusted sources for adoptees to track and unite with their birth parents and loved ones.

Results Attained

  • REACH

    + 17.20%
  • ENGAGEMENT

    + 20%
  • CONVERSION

    + 100%
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