Based in Australia, A1 Rubber is one of the leading manufacturers of rubber based products in the land down under. Their state-of-the-art upcycling process makes use of stripped down tyres to produce rubber flooring. Founded in 1993, the team at A1 rubber had witnessed a lot of ups and downs until 2005, when under the guidance of John Randall, the business underwent a massive transformation to become one of the best-known brands in the country.

A1 Rubber enlisted the services of Webdura Technologies to enhance their business model in the digital sphere. A complete Web Development strategy from scratch is what was required to kick-start their entry into the world of online sales.

“Nithin (Director, Digital Experience) and his team have done a great job completely building our new website, which ended up being a large undertaking with lots of functionality between brands, users, purchasing options and CMS for administration. They followed our design layouts perfectly and provided good advice where necessary. There were multiple significant changes which they handled well and integrated seamlessly, with good communication the whole way through of what they were working on as well as problem solving.”

Alicia Harrison
Alicia Harrison - St. Wetherill Park, NSW, Australia
Marketing Head, A1 Rubber

The Challenge

  • TO SIMPLIFY A COMPLICATED SHOPPING MODULE HAVING MANY DIFFERENT CATEGORIES AND SUB-CATEGORIES
  • DESIGNING A CUSTOM WORDPRESS THEME TO SUIT ONLINE ORDERING OF PRODUCTS
  • ENHANCED CONVERSION RATES THROUGH TARGETED LEAD GENERATION
  • SIMPLIFY THE SEARCH FEATURE FOR PRODUCTS

OUR APPROACH

To design and develop a website from scratch is always a challenge. Webdura’s approach has always been to reflect the ideology of the clients in each of the developmental stages. After conducting extensive research and through a lot of discussion and deliberation with the team at A1 Rubber, we developed a custom WordPress theme to suit the client, keeping in mind their goals with this unique project. The agile approach helped the team at A1 better understand and familiarize with each process that was incorporated into the overall framework. We ensured that the Coding Standards used were able to provide continuous maintainability for future updates and additions. Once the overall framework was in place, the next stage was to optimize the website in its entirety to improve performance and make it as user-friendly as possible.

After a successful testing phase, the team also provided service to augment the visibility of the website by generating on-page content with advanced Search Engine Optimization inputs. Webdura supported the team at A1 Rubber to make a presence in the online domain and provided a lasting business model to ensure sustainable growth.

Results Attained

  • REACH

    + 46.30%
  • ENGAGEMENT

    +56%
  • CONVERSION

    + 35%
Subscribe To Our Newsletter
Subscribe to our email newsletter today to receive updates on the latest blogs and news
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×
WordPress Popup Plugin