E-Commerce websites have seen a massive growth over the past few years. Most of the users prefer to shop online these days. This has resulted in nearly 40% of the internet domain being taken over by E-Commerce websites, most of which are on the WooCommerce platform.
Most Popular E-Commerce platforms:
Today, there is one clear winner when it comes to E-commerce platforms, and that is WooCommerce with a massive 31% of E-Commerce service providers opting for it. This is mainly due to the fact that WooCommerce is part of WordPress and many brands are simply comfortable using the world’s most trusted website hosting platform. Magento comes in at a distant second with 19%, OpenCart at 11% and Shopify at 8%.
How has WooCommerce become So Popular?
Being the most popular Content Management System, WordPress already had a massive global following. Originally intended as a medium to post blogs, WordPress has grown to become a full-fledged web hosting platform. With over 25% of the websites being hosted on WordPress, it’s kind of obvious as to why WooCommerce is the most used option.
Adding to this, WooCommerce is easy to use and can be managed with little effort. The feature rich medium is free and lets you add and modify as many products as you want. There is no need for any coding and is very easy to install. The plugin also offers an array of customization options to suit a wide range of palates. It comes embedded with the option for users to rate and review the products as well.
Product page developed using WooCommerce
No product in the world can be termed as perfect and same is the case with WooCommerce. The plugin has its cons as well. The main drawback is that WooCommerce can only be used on WordPress. For a non-WordPress user, it’s going to be a difficult process to get a host, install WordPress and choose a theme that is compatible with WooCommerce and then install it, making the whole process complex and expensive.
When it comes to competitors, there are a few options to consider. They are Shopify, Magento and OpenCart. The key difference is that while WooCommerce is a plugin, the other three are stand-alone platforms. Shopify stands out even further as it is the only platform which offers hosting integration. However, the drawbacks are that the customization options are limited and that it doesn’t offer a free plan.
Magento and OpenCart platforms are free and provide the ability to the user to work on every little aspect of customization. Magento even has a paid edition to support large E-Commerce enterprises with additional features on offer.
The main difference to note is that WooCommerce can be managed without much technical expertise while the others require a technical know-how to get things done efficiently. Having said this, WooCommerce has to be an option only if you are looking at a medium scale e-commerce website. Magento, on the other hand, should be your choice to handle large-scale content and services. Overall, WooCommerce has the edge as it offers plenty of free and paid services for the user to incorporate according to their needs. It also provides the option to manage a multipurpose website along with a shopping module, making it truly a flexible option.INFORMATION SOURCE: ECOMMERCEPLATFORMS.COM