Print advertisements, TV commercials, brochures and email promotions are the different methods of marketing we are familiar with. These methods don’t involve creating personal relationships, loyalty or brand equity instead makes use of every opportunity to spam , cold call and cram consumer minds with their sales stunts. These are the very reasons why these classic marketing methods have been underperforming in the digital age.
And inbound marketing has become the expert player of this digital age which has realized that the best way to earn people’s attention is by delivering personal and relevant content to those who actually need it. This attention earned, gradually becomes consent to engage and remains a key asset to inbound marketers.
- So how do we employ this new form of marketing? How do we pull people towards our brand?
To be recognized and heard in today’s digital world, you need to create and deliver ample amount of superb content. The more you turn yourself into content publishing engine, the more leads and customers you attract towards yourself.Required #2: OptimizeAre you ready with your content? But don’t rush to publish it!
You need to optimize this content in the best way possible so that it reaches your potential customer on the other side of the World Wide Web. Before moving it from draft to “Publish” make sure that the content is engaging and SEO friendly.Obviously #3: Promotion- These days in no time content becomes viral but how? Many of us are often stunned by looking at the no. of likes or shares posts on social media gets!
The answer to this question is simple Your customers won’t find your content by mistake you need to put efforts to show them wherever they are active and reactive, so, you have to promote your content with plan on possible social media channels.
Content needs to be shared through the right channels reaching the right people at the right time. An inbound marketer is like a smart farmer and content is like the seed. Relating this to the parable of the sower, it is likely that some content falls on rocky ground, among thorns and on the path. An inbound marketer needs to ensure that he sows his content in the right web channels to receive an abundant yield of leads.
Inbound marketing makes you a popular hub on the internet helping you invest lesser in traditional marketing and creating a leverage of impulse. It is a blend of content and context marketing which tries to understand people through their online behaviour and establishes a relationship of mutual interest.
While the first, second and the fourth steps are managed by delivering creative and useful content, the third step is managed by context marketing. Context marketing is a more personalized form of marketing based on the specific interests and behavioural inclinations of your customer. Alongside being your best marketing option, inbound marketing sets very high entry barriers for your potential competitors. Because for this marketing its very necessary to have assets like thousands of customers who have subscribed to your email, liked, followed and connected with you on social media. This can never be matched by a relatively new competitor.
Alongside being your best marketing option, inbound marketing sets very high entry barriers for your potential competitors. Because for this marketing its very necessary to have assets like thousands of customers who have subscribed to your email, liked, followed and connected with you on social media. This can never be matched by a relatively new competitor.
Inbound marketing makes maximum utilization of the internet to generate better leads at a much lower cost making your brand lovable and indomitable. This is the new marketing. If you would also like to utilize internet to get better business then get a free review for your website.
This resource was published by Jeffin Thomas15 April 2015
Jeffin is the Content Marketing Manager at Webdura. He is a Hubspot certified inbound marketing professional with expertise in brand journalism, social media strategy and trashing mediocre content.