Simple Tips To Optimize Your WordPress WebsitePosted on 25 Apr by

Simple Tips To Optimize Your WordPress Website

There are millions of websites developed using the WordPress platform. As mentioned in my previous blog, WordPress websites are easy to develop and manage. Today, I would like to focus on a few simple tips to optimize your WordPress website.

Website load speed is vital. Having a website that is slow to load can have an adverse on the end results that you are planning to achieve with your website. Slow load times will result in consumers turning away from your website, and be rest assured that they will never return again.

The performance of your website plays a significant role in how SERPs rank your domain. Along with the chances of getting ranked higher, website owners will get to see a rise in the crawling of search engine spiders after optimizing their website to achieve better load times.

Mentioned below are six simple tips to optimize your WordPress website. Following these simple do-it-yourself techniques and best practices, your website will load faster and will be much quicker.

It would be ideal to get your website evaluated by free speed performance services like Google PageSpeed Insights, Yslow and GTMetrix. In addition to being free, these services will give you information on the load times and the overall size of the page in question.

Identify The Right Hosting Plan

Choosing the right hosting plan for your website is the first and most important step. There is not much to be done if your server is taking ages to load up the HTTP requests and MySQL commands. I would suggest running websites similar to yours on the free services mentioned above to figure out how they are doing. Having said that, hosting companies are not always at fault. Go through the list of plans they offer and select the one that is ideal for you. Don't go in for a shared service or the cheapest one. Have a long term vision and choose a plan that can handle increased traffic in the future.

Choose The Right WordPress Theme

There are quite literally thousands of WordPress themes to choose from making it one of the reasons for being so popular. However, one must understand that not all of them are coded perfectly. Selecting a file heavy WordPress theme will obviously add a few seconds to your page load times.

Select a design that is optimized for desktops, mobiles and other handheld devices. Search engines do prefer an adaptive and responsive website that work seamlessly across all devices. You could also choose to go in for a dedicated theme for your mobile audience to increase the chances of getting displayed on the first page of SERPs.

Choose Only The Necessary Plugins

Plugins are installed to make the life of website owners a bit easier. Make sure that you only use plugins that are absolutely necessary for your website. One of the major issues for a website being slow is the over-use of plugins. Do a thorough research about the plugin that you would like to install. Check for reviews and see if other users are facing any issues with it. There are many reasons as to how a plugin could cause a website to slow down, including bad coding, requiring constant updates and calls to external servers.

Optimize The Images Being Used

If your website is going to be image heavy, it is a must to optimize them to avoid long page load times. It doesn't take much time to optimize the images that you would like to use. Make use of photo editing applications like Photoshop and save each image using the “save for web” option.

You could also choose to use the WordPress Plugin called WP or Lazy Load. They are the best when it comes to optimizing images for your WordPress website. But be aware that these plugins use up a lot of resources when converting the images and will slow down your website when the process in ongoing.

Browser Caching Must Be Enabled

Many of the larger files on your website will not be requiring constant changes and/or updates. Data comprising of CSS files, Javascript files and website logo to name a few. Make the most of this by enabling Browser caching as it allows for faster page load times for the users by storing a cached copy of your website locally.

Use A Cache Plugin

Using Caching Plugins are a great option to publish static HTML files instead of dynamic files, and it reduces the page load speeds owing to the fact that there are no PHP or MySQL command to implement. Popular free caching plugins include WP Super Cache, W3 Total Cache and WP Fastest Cache.


Optimizing your web assets are a must and cannot be ignored if you want your website to be listed on priority by SERPs. Optimizing your WordPress website is not a complicated process, it only involves following some of the best practices like the ones mentioned above. Hope you enjoyed going through this blog on “Simple Tips To Optimize Your WordPress Website.” Feel free to share your thoughts below.

This resource was published by
25 April 2017


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