Google Voice Search has been gaining a lot of prominence over the last few years. Research shows that towards the end of 2014, nearly 55% of teens and 41% of adults in The United States Of America used voice search to gather information on products/services. The trend is catching up so quickly that we have seen many voice assistants being created by major brands - Siri, Google Assitant and Alexa to name a few. By 2020, there is a good chance that information will be searched online by means of speech and not text.
It would be wise to start optimizing your website for Google Voice Search from today to get the maximum out of your web assets going forward.
Here are some of the important points to be noted while optimizing your website/page:
Optimizing local listings:
In most cases, there is a good chance that a voice search will be carried out by a user in order to get to a spot or location. It may be something specific like “Find the best digital marketing agency in Kerala.” To get listed, the page must be optimized for the keyword “Best digital marketing agency in Kerala.”
Having said this, there are times when the search will be to narrow down to something like “Best digital marketing agency near me”. Here is when the voice search algorithm will make use of the physical location of the phone to suggest results.
Most of the information is going to be gathered based on the Google Business Listings. So make sure that all information provided is relevant and accurate as Google uses this information to rank your page in local search.
Targeting Long-Tail Keyword:
Both, the Google voice search and text-based search are based on the same concept. We all know about keywords and how it effects rankings for text-based search. When it comes to voice search, the idea should be to use long tail keywords instead of the exact keywords.
This requires a lot of research and brainstorming to figure out what kind of queries will be asked based on the products/service you offer from your target audience, and use them efficiently to get traffic to your website.
Analyze Your Analytics Report:
Google search console reports will help you better understand the actual queries that lead people to your website. Till now, there is no option to track queries from voice search. However, there is good chance an update to track voice search will be released in the coming days.
Strengthen Your Microdata:
Make it simple for Googlebot to crawl your website and understand what it’s all about. This is required to enhance the chances of your site being displayed by the search engine for relevant voice search queries.
For this, submit a sitemap to Google and include important information that people might ask about your product/service. Such as:
The use of microdata further helps Google understand what these above elements are. Creating markups for the relevant set of information helps Google to understand what to display.
Voice Search Through Mobile:
Bounce rate for mobile is 9.56% higher than desktop. So, if you are focussing on Google voice search optimization, priority should be given to mobile users.
This Mobile-Friendly Test from Google can help you get a better idea if your website is mobile-friendly or not.
Improve Site Speed:
Optimizing your site for mobile also include the rate of speed at which it loads. The fatter the speed, the lower will be the bounce rate - It’s as simple as that. PageSpeed Insights is a tool that can be used to improve the load times of your website.
Scannable Mobile Content:
Make sure that people get the gist of your content easily. Use informative headers, short paragraphs, and simple sentences. It is vital to understand that on a mobile device there is not much real estate to showcase all the information. Use the space wisely.
MobileTest.me is a tool that can help you understand how your site appears on various mobile phones. This tool could also be used to optimize the content and design for your mobile specific website.
Google Voice Search will transform the way SEO works in the future. By 2020, most of the search queries might be through speech and not by means of text. If the Analytics tool becomes more granular in future, we may start getting more and more interesting data on how to further improve your website for Google voice search.
This resource was published by Minnu James03 May 2017
Minnu James is a Digital Marketing Executive at Webdura Technologies. She aims to implement the best practices in the industry to help develop sustainable business models for companies to thrive in today’s ever-competitive world. Her blog space will feature the latest from the world of Digital Marketing. Follow for regular updates.