In today’s day and age, the word ‘minimalist design’ is being thrown around a lot. Be it in the case of architecture, web design, app design and even literature. The concept is fairly simple. It is based on the idea of using only those elements that are absolutely necessary and getting them right.
What is a minimalist design?
The concept of minimalist design is closely linked to simplicity. From a visual angle, minimalist design is aimed at removing hardcore elements like bold colours, fonts and textures from the website, and to get the user focused on the service being offered from the get go. The concept has been floating around for decades with many still being unable to achieve the right balance.
It is not an easy task to achieve a minimalist design. The focus has to be on projecting important elements with minimum content. The concept first found prominence in the domain of architecture with architects trying to discard elements that didn’t actually contribute to the overall purpose of their buildings. The same applies here.
Key Factors To Achieve A Minimalist Design:
SPACE UTILIZATION – Efficient utilization of space is of utmost importance in a minimalist design. It doesn’t mean leaving a lot of white space on each page, but how you can find a balance between the use of colour and text. White space is an integral part of minimalist design and it’s necessary to identify the few fundamentals that will appear on the page, but the key here is to understand and realize what the white spaces do for the overall design concept.
EXAMPLE – GOFORWARD.COM – The website has a clean interface with efficient utilization of white spaces. The tagline is simple and grabs the attention of the user.
FOCUS ON EFFICIENCY – Minimalist design is mainly introduced to promote efficiency and engagement. The end user should not have any trouble in accessing the required information from a website and the concept of minimalism plays an important role here.
EXAMPLE – WWW.AIRBNB.CO.IN – The design of the Airbnb India website has efficiency written all over it. The landing page gives the user an option for instant search. It’s efficient and simple.
PHOTOGRAPHS AND TYPOGRAPHY – In a minimalist design concept, one can experience large photos communicating the identity of the brand and/or services being offered. This coupled with attractive typographical elements like quotes or taglines are necessary to create an immersive experience for the user.
EXAMPLE –WWW.ADIDAS.CO.IN – Adidas is one of the world’s most famous sporting merchandise manufacturers. Their website has captivating images with attractive taglines providing an immersive experience for the user.
COMMUNICATE DIRECTLY – Minimal use of elements on a page gives massive importance to what you are trying to communicate with the user. One must understand that the users are not interested in reading through text-heavy pages to figure out what it is that a brand is offering. Being direct with your communication truly makes a world of difference.
EXAMPLE – WWW.TINKLONDON.CO.UK – The design is self-explanatory and it’s one of the best I could find after scouring the web. It’s simple, gorgeous and communicates directly the services they offer.
RELEVANT ICONOGRAPHY – Use of icons is a great way to direct the user to their needs. In a minimalist design approach, icons play an important role as it helps reduce the need for descriptive content. The use of relevant iconography can supplement the pared-down design elements and help assist the user more efficiently.
EXAMPLE – WWW.WEBDURATECH.COM – The icons used in Webduratech’s website give the user a clear idea of what the page offers. It is an efficient example of relevant iconography and navigational guidance, as it enables users to find their way through the website without being forced to read the entire text
Less does more when it comes to minimalistic design. Designers should lay emphasis on showcasing only those elements that are absolutely necessary to convey the offerings, rather than to display their range of web-design skills. The end users intent should be the primary focus and the vision should always revolve around how efficiently they could gather the required information. The above-mentioned factors are vital towards achieving a minimalistic design.
The concept of minimalism is here to stay and has been embraced by giants like Google, Microsoft and Apple among many others. Minimalist design is not easy to achieve. In fact, it is quite the opposite. To get it just right requires a lot of deliberation from both the client side and the design team involved. To condense and make concise until you achieve the right balance is what makes for an effective minimalistic design concept.