Instagram presents a great opportunity for marketers in the digital domain to reach highly targeted audiences. With over 500 million users, Instagram provides a creative way to reach out to your target audience. Using Instagram for business is no longer optional but a necessary aspect for all businesses. This blog is aimed at giving you an overview of using Instagram for business. Let’s begin!
CREATE AN ACCOUNT:
Obviously, the first thing to do here is to create an account for business in Instagram. Download the application and create a profile that best suits your brand and make sure that it reflects your philosophy. There are two signup options for you to choose from – one to link your Facebook account to Instagram or to create a whole new one if you would like to manage them both separately. Once you have created your account, make sure you go to the ‘profile’ tab and update all the necessary information about your brand. All this is fairly straightforward and is similar to all the other social networking signup protocols.
NAVIGATING THE APP:
The Instagram app is available for both Android and IOS. There are a few differences in the navigation part, but the overall process is similar. Spend a few minutes exploring both the variants and you are good to go.
There are five tabs which greet you as soon as you open the application – Home, Activity, Camera, Profile and a Search tab. The home tab is where you will be able to view all the posts from the people you follow along with the ones you have posted. The activity tab, split into two parts – You and Following - is basically a tracker which gives you all the information like recent notifications, new followers, posts from the folks you follow and new comments. The Camera tab is where you’ll go to post new content. The Profile tab lets you have an overview of all the posts made so far, including videos and images. By default, you’ll be able to see them both as a collage, but it can be set to view them separately as well. Finally, the Search tab is where you’ll be able to explore and view content from users and brands around the globe. The way it works is by using hashtags and keywords, similar to the way we search on Twitter.
CREATING AND UPLOADING CONTENT:
Content is an integral part of marketing campaigns on any platform. The key point of focus for Instagram for business is to keep it real. Posting content in the form of just images or videos can be tricky. You need to be able to attract your customers by providing quality content in sync with real life expectations and not enforce your brand upon them.
BE GENUINE TO BUILD A LEVEL OF TRUST:
More than focussing on just uploading images on a daily basis, the idea should be to generate a story for your customers to follow. There should be a balance of images to promote a brand along with ones that show your culture and philosophy.
YOUR STORY SHOULD RESONATE WITH YOUR FOLLOWERS:
Creating stories is one part, but if it does not resonate with your followers then that’s not good. Make sure that you engage with your followers through your posts and constantly ask them for their opinions. For example, if you run a mobile manufacturing company, then ask your followers for inputs on the choice of colours they would like to see and keep them updated on the progress of your next launch through creative teasers.
The best option to attract more users to your brand is via association. A research into events happening in your locale or even globally which can relate to your products/services and making an effort to associate with them plays a major role in improving the brand identity. This, in turn, will get you more followers on Instagram. Instagram for business is no longer a concept about achieving goals individually but a collective effort of associations to achieve maximum mileage.
Once you are ready with the image, the next obvious step is to upload the same by clicking on the camera tab. There are many pre-set filters to choose from, and it’s a great option to keep your posts fresh on a consistent basis. The same applies to the video segment as well. All this can be done using the tools tab. This section offers a great range of editing options and can help you get the perfect look for your creative. Clicking on the ‘next’ option takes you to the screen where you can add the hashtag, captions and even share it on a plethora of social networking sites.
Instagram for business is paving the way for a new breed of marketing module to attract potential customers using the power of images. The saying “A picture is worth a thousand words” applies to the core with Instagram for business. But the key here is to ensure that the 'thousand words' you are trying to communicate with your target audience in the form of an image is relevant, effective and aimed at getting the goals via this unique marketing platform.