One of the newest forms of content marketing that is making its mark in the world is the infographic. An infographic is a visual representation of information or data that allows people to quickly view data and facts on a specific subject. Often people will prefer this over a solid block of text as they can gather information with just one glance. It also utilises images and graphics to enhance human's ability to see patterns and trends.
Over the recent years, infographics have evolved and are now available for mass communication. It is now a lot easier to get the reach of the infographic out to a larger audience. Largely, this is thanks to the rise in popularity of social media sites such as Facebook and twitter which have allowed infographics to be spread to large amounts of people around the world. One of the reasons that there are now more infographics around than ever before is the number of easy and free tools that are available for the population to use to create an infographic.
Research suggests that members of the public are 30 times more likely to read an infographic than read an article. Further emphasising the importance of infographics is the fact that they are shared on social media 3 times more than any other type of content out there. This could be why 71% of online marketers will use infographics in their social media strategies.
The production of infographics is increasing at the steady rate of 1% day, and this shows no sign of stopping any time soon. The supply the potential customer with a lot of relevant information in a relatively small space, something that many people will appreciate. It is also a much easier way that information can be absorbed than a solid chunk of text. It is likely that we'll be seeing a lot more infographics in the near future.
Here’s a detailed infographic from skilled.co on 55+ proven ways content marketing can benefit your business today. Do have a look.
This blog is part of a collaboration between Webdura Technologies and Skilled.co. We have partnered with skilled.co to provide you with some high-quality articles as part of our knowledge sharing initiative.
This resource was published by skilled.co08 August 2017
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