How SEO is used in your Inbound Marketing Plan?Posted on 04 May by

How SEO is used in your Inbound Marketing Plan?

I never thought that I’d be writing a blog post on Sunday. But while going through some inbound marketing forums this morning, I got to know that readers have so many doubts about how to fit SEO in their inbound marketing (IM) plan.

Actually, it’s not easy to make a comprehensive marketing plan for getting positive ROI’s. Marketers have to prioritize both traffic generation and conversion optimization to see any growth in their ROI’s. It’s a challenge to make a robust inbound plan which is very essential and on the other hand critical.

Once a great English novelist quoted that “Great things are not done by impulse, but by a series of small things brought together.” My intention in mentioning this quote is very apparent that there are many small components in making a great marketing strategy.

Here I come to the question which often comes to our minds “How SEO is the needed component in my Inbound plan."

Well, the answer to this question contains so many thumb rules, some of them are mentioned below:

As we have mentioned in our previous posts that the main three elements in any inbound program are social media, SEO and content marketing.

And SEO, says optimize before you Even write a word. Its because SEO (search engine optimization) is making your website more appealing to search engines. Study says, 79% of online shoppers are spending 50% of their shopping time doing research. Unlike previous days the SEO has changed a lot. Now, instead of playing with search engine’s algorithms buyer’s persona is the foremost motive of search engine optimization.

How SEO strategy considers Buyer’s Persona?

Buyer’s persona means understanding the exact nature of your potential customers, which translate into possible website visitors. After understanding the buyer’s persona SEO’s uses their expert techniques like keyword strategy and tries to make the content available to right people.

Start content marketing with keyword research

To do some research is very important understand what your audiences are talking about, what their pain points, fears, desires, and expectations are.

Identify relevant search queries with keyword analysis

Keywords have strong relationship with the organic search. Focusing on right keywords means higher visibility in your target group and thus more relevant traffic on your website.

Prioritize topics with keyword mapping

Keyword mapping means categorizing your search terms according to topics, relevance, or intention. The mind mapping technique can be helpful in this regard in order not to lose track and better visualize how keywords are related to each other.

Get content marketing ideas from keyword monitoring

With keyword monitoring you can do research on competitors’ best ranking content to then analyse and improve upon it.

Lastly, I would like to conclude by saying that keyword strategy is part of something bigger, namely the Search engine optimization and content marketing strategy of a company, which again is part of the inbound marketing strategy and so on. It is thus crucial to always keep thinking from big to small and not the other way around.

If you're facing issues with keyword analysis then get a free review for your website, we will help you finding the most relevant keywords for your business.

This resource was published by
04 May 2015
  • Ranjit is a Digital Marketing Specialist at Webdura Technologies . He is Google Analytics, Google Adwords, and Hubspot Certified . He loves digital space and helps businesses increase their returns through digital strategies.


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