Google Adwords Remarketing - An OverviewPosted on 22 Mar by

Google Adwords Remarketing - An Overview


Have you ever thought of improving your click to conversion rate ? Do you miss potential customers from your website without any conversion? If so, your issues can be resolved by making use of the Google Adwords remarketing concept and its unique parallels. 

To improve the conversion rate and increase ROI, you need to start using an incredibly powerful ad feature called remarketing! This post is going to cover the basics of Google Adwords Remarketing . 


What is Google Adwords Remarketing?

Google Adwords Remarketing is a tactic that let us advertise to people who have visited your website and shown interest in your product or service.

Imagine you running a business. A customer steps into you for an enquiry on your product and leaves without buying it. You know there’s a potential sale, and there’s every chance that person will be buying a similar product sooner rather than later. Your sales  may contact the customer again to make a deal. But what if you send your sales people to follow that visitor, reminding them of your business wherever they go? In fact, reminding them to the extent that your brand is the first and only name that comes to mind when they are about to make a purchase? Sounds like an insane idea in the real world, isn’t it? But that’s exactly what remarketing services enable you to do in the online world.

Google Adwords Remarketing allows us to deliver our ads to a well-defined audience that had previously visited our website or used our app, as they browse elsewhere around the internet. Adwords Remarketing is  ideal tactics when the sale process is long and the market is highly competitive. This is a powerful tool to improve sales conversion and to raise our brand profile. Remarketing ads could be of different formats like static images, animated images, videos or even text ads.


Why Use Google Adwords Remarketing?

When people look for a product or service online, they rarely convert on their first visit. Instead, they visit a site, then check out competitors and compare prices, gets distracted and finally make a purchase. Research shows that majority of first-time visitors leave websites without converting. With remarketing, we could appeal to these visitors by staying top of mind, as well as up-sell or cross-sell to our existing customers to drive a higher ROI. So we are reaching hot potential customers through remarketing.


How Google Adwords Remarketing Works?

It's quite simple really. Google Adwords Remarketing works by placing cookies on the website visitors machine when they meet our criteria. Their cookie ID is added to our remarketing list. We can have multiple lists with a range of different criteria. The system matches the user activity with our definitions for the remarketing lists and adds users that performed matching actions to the relevant remarketing lists. When these users come back to browse the internet, ads that we have made by associating the corresponding remarketing lists with ad groups will come into an act and will be shown to the user. 

google adwords remarketing


More Reasons to Use Google Adwords Remarketing:

 - Reach people when they're most likely to buy - Tailored lists of our advertising goals and hence precise targeting - Reduced cost per impression - Better conversion rates - Improved ROI - Cost effective branding 

Remember, there is a minimum threshold of 100 cookie ID's on each remarketing list before a campaign can become active. Again, we have to be very careful in creating remarketing ads. To be successful, we have to make sure that our ad is highly relevant to what visitors are looking for. The ad should contain some form of enticement to encourage the users back to our website. Following the best practices, this simple technique that connects us with users, based on their past interactions with our website would help us in improving ROI and hence boosting our business.

 If you want to know more about google AdWords remarketing ,please visit PPC Services  .

If you want to learn more about Advanced Remarketing Strategies , please visit Remarketing Strategies

Hope you find the blog useful. Feel free to drop your thoughts in the comments section below. Thanks for reading!

This resource was published by
22 March 2016
  • Akhil is a Search Engine Marketing specialist at Webdura Technologies. He is a Bing Ads Accredited Professional with AdWords, Analytics and Hubspot certification.


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