The psychology of colour plays an important role when it comes to modern-day marketing and sales. Subconsciously, colours have a lasting impact on users and certain colours have more effect than others. While colours do have an aesthetic quotient associated with them, it also plays a vital role in evoking emotions.
To have an understanding about the psychological effects of colours on users play a major role in branding campaigns, especially for brands offering services/products online. Almost 85% of users have attributed their spends on the colour the product is associated with and nearly 93% look at the overall appearance before committing to a purchase.
This info-graphic on How Colour Affects Customers is aimed towards giving you an overall idea as to how colours impact your branding and in turn sales.
The above info-graphic only gives you an overall idea about colour and its effect on customers. The key is for brands to identify a colour which reflects their identity and target the audience accordingly. An in-house research is vital to the entire process. Note that colour is one of the most important aspects of a marketing campaign. It not only brings emphasis to a design but also generates that instant trigger amongst the target audience.
Hope you all liked the info-graphic on How Colour Affects Customers. Feel free to share your thoughts and suggestions.
This resource was published by Vishal Jerome09 January 2017
Hi, I'm Vishal Jerome, I work as a UI/UX Designer at Webdura.I am passionate about working in a forward thinking, collaborative environment. I believe in being a great team player but have also delivered individually.