Instagram announced a new feature Instagram Stories!
Using this feature people can post photos and videos which vanish after 24 hours.
Here all accounts can share the stories of their friends to their favorite popular accounts. Whenever there is a story to share, the profile photo will be highlighted with a colorful ring around it. One can click on the profile picture to see all the stories or contents they have posted in the last 24 hours. Of course, you can navigate through the person's stories as and when you want.
But! You can't like or comment on the posts!
Instagram intends to cover two critical areas by using Instagram stories:
An Increase In Sharing Content
As explained in the company Blog: " With Instagram Stories, you don’t have to worry about over posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want." Here Brands can post as much as they want without making people feel profuse since the posts will vanish after 24 hours.
A New Messaging Platform
In Instagram stories, You can have personal comments to or private messages to stories you come across. It can be an outstanding opportunity right!
Is Instagram Stories beneficial For the Marketers?
Yes! Of course!
Apart from only posting images, all the brands will get an opportunity to take followers through the story behind the post. It can be an amazing opportunity for all types of businesses.
Another chance for marketers is takeovers. Instagram stories can be a way to collaborate with other brands.
Due to the availability of private chat, this can be a chance to talk to the brands and celebrities. To be clear, a one to one communication.
Live content is another area for marketers to explore. Live videos are always exciting! Instagram stories will provide a platform for marketers to produce live videos. Amazing! Isn't It?
How To Create It?
Instagram Stories appear in a bar at the top of your feed.
You have to tap a new “+” icon at the top left-hand corner of the screen, or you can reveal the story camera by just swiping left.
To create more optimized story contents you can follow the steps as described by the Company.