25 Reasons To Integrate Live Chat Into Your Business {Infographic}

25 Reasons To Integrate Live Chat Into Your Business {Infographic}

Posted on 14 Dec by skilled.co

One assumption which would normally be fair to make with live chat is the shorter the conversation, the higher the customer satisfaction. But this isn’t always true. All of ...

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What Is Lead Nurturing? Overview & Best Practices

What Is Lead Nurturing? Overview & Best Practices

Posted on 08 Dec by Ajay Nammi

In simple terms, lead nurturing refers to the process of building relationships with people who are not ready to buy your product or service right away, but have the potential...

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Importance Of Having An M-Commerce Strategy

Importance Of Having An M-Commerce Strategy

Posted on 01 Dec by skilled.co

The best chance of success within an industry or trend is to start it when the only way is up and the market is not over saturated. This idea can be applied to today’s mobil...

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How To Create Lookalike Audience From Multiple Countries

How To Create Lookalike Audience From Multiple Countries

Posted on 24 Nov by Minnu James

The Facebook lookalike audience targeting option is a great way to create a custom audience group based on the interests of users who’ve already established contact with you...

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Benefits Of Social Media Marketing

Benefits Of Social Media Marketing

Posted on 17 Nov by Ajay Nammi

It is time to come to terms with the fact that social media marketing is here to stay and there is no escape from it. For business owners of today, being digitally discerned ...

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Google Search Console Tutorial

Google Search Console Tutorial

Posted on 09 Nov by Ranjit Venugopal

After creating a new website, the most common question that comes in your mind would be 'how to submit website to Google ?', the easiest way to do so would be creating a Googl...

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Digital Marketing Trends For 2018

Digital Marketing Trends For 2018

Posted on 31 Oct by Ajay Nammi

Marketing is all about dealing with change and following trends. Digital marketing has picked up in a big way and businesses have to keep up with the developments in this fiel...

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Mobile Apps For Small Businesses : Importance & Significance

Mobile Apps For Small Businesses : Importance & Significance

Posted on 26 Oct by skilled.co

Just as most small businesses have come round to the notion that they need a website and social media presence to reach audiences online, many are now also recognizing that a ...

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Everything You Didn’t Know About WordPress

Everything You Didn’t Know About WordPress

Posted on 16 Oct by skilled.co

If you’re an avid internet user, there’s no way you haven’t used WordPress at least once, or at least heard of it. It is the biggest open source website creation tool an...

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Common Facebook Ad Mistakes & How To Avoid Them

Common Facebook Ad Mistakes & How To Avoid Them

Posted on 06 Oct by Ajay Nammi

With the growing presence of social media in our lives, it is no surprise that ads on various platforms are benefiting businesses in a big way. There has been a spiralling gro...

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How To Find Clients Using Social Media Marketing

How To Find Clients Using Social Media Marketing

Posted on 20 Sep by Ajay Nammi

Marketing  your business can be a pricey affair. However, investing in smart marketing strategies will benefit you in the long run but pumping in funds to support this activi...

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Building a Website? Discover Which Content Management System is the Right One For You!

Building a Website? Discover Which Content Management System is the Right One For You!

Posted on 05 Sep by skilled.co

There are many choices available when it comes to content management systems. If you need to build a website for your business, you may be left slightly confused about which o...

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Five Content Marketing Mistakes You Can’t Afford To Make

Five Content Marketing Mistakes You Can’t Afford To Make

Posted on 25 Aug by Ajay Nammi

You’ve all heard the fact that ‘Content Is King.’ This being a global fact, what many fail to realise is that when it comes to content marketing there are a few basic co...

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Local SEO Checklist- 2017

Local SEO Checklist- 2017

Posted on 17 Aug by Minnu James

Nowadays, most customers are searching online to find the local services they want, and it’s here that SEO plays a vital role. It can be considered as an effective online ma...

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Infographics: Quick, Easy and Fit Right Into Our Here and Now Mentality

Infographics: Quick, Easy and Fit Right Into Our Here and Now Mentality

Posted on 08 Aug by skilled.co

One of the newest forms of content marketing that is making its mark in the world is the infographic. An infographic is a visual representation of information or data that all...

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White Hat Off Page SEO Techniques 2017

White Hat Off Page SEO Techniques 2017

Posted on 31 Jul by Ranjit Venugopal

It's a well-known fact that links pointing to a website are one of the major factors that Google takes into account when ranking or displaying search results in 2017. In this ...

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How To Choose The Best Digital Marketing Agency

How To Choose The Best Digital Marketing Agency

Posted on 17 Jul by Ajay Nammi

We have all heard about the fact that in today’s digital age, traditional means of marketing have taken a back seat. The digital medium has given rise to a new breed of mark...

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115 Lesser Known Facts About Social Media

115 Lesser Known Facts About Social Media

Posted on 30 Jun by skilled.co

The story of social media started 15 years ago with the launch of LinkedIn. This was followed by Facebook in 2004 and Twitter in 2006. Facebook then went on to dominate the wo...

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Virtual Reality and Augmented Reality : A Few Exciting Possibilities

Virtual Reality and Augmented Reality : A Few Exciting Possibilities

Posted on 16 Jun by skilled.co

The next big technological leap that is going to impact businesses and consumers alike is virtual reality (VR) and augmented reality (AR). Revenue for these technologies is ex...

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What are Progressive Web Apps?

What are Progressive Web Apps?

Posted on 06 Jun by skilled.co

It is not uncommon for people to use their mobile phones to go on the web rather than a desktop computer. It is convenient, quick, easy to access and can be used wherever you ...

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Google My Business Page Update 2017

Google My Business Page Update 2017

Posted on 26 May by Minnu James

The latest update to the Google My Business listing page is aimed at bringing customers to the storefront and more importantly to your website. Optimizing the Google My Busine...

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Tips To Get Traffic To Your WordPress Website

Tips To Get Traffic To Your WordPress Website

Posted on 20 May by Teena Alosh

Getting traffic to your website should be the ultimate aim for those looking to generate a sustainable business model. Having a website that does not receive steady traffic ca...

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How To Enable Push Notification Using Meteor JS

How To Enable Push Notification Using Meteor JS

Posted on 09 May by Shemeer M Ali

Over the past few months, we have been busy developing our own revolutionary product. My team and I decided to go with Meteor on this one as the intention is to develop a mult...

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How To Optimize Your Business For Google Voice Search

How To Optimize Your Business For Google Voice Search

Posted on 03 May by Minnu James

Google Voice Search has been gaining a lot of prominence over the last few years. Research shows that towards the end of 2014, nearly 55% of teens and 41% of adults in The Uni...

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Simple Tips To Optimize Your WordPress Website

Simple Tips To Optimize Your WordPress Website

Posted on 25 Apr by Teena Alosh

There are millions of websites developed using the WordPress platform. As mentioned in my previous blog, WordPress websites are easy to develop and manage. Today, I would like...

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Google Tag Manager Tutorial for Beginners

Google Tag Manager Tutorial for Beginners

Posted on 22 Apr by Ranjit Venugopal

If you are a marketer and know little about coding, then it can become a daunting task to work on technical aspects of a website.  Marketers usually need to wait for the deve...

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How Advertising On Facebook Helps B2B Marketing

How Advertising On Facebook Helps B2B Marketing

Posted on 17 Apr by Sarath Chand T.P

A common misconception about advertising on Facebook is that it’s a platform best suited for the B2C domain. The truth is that, as of today, the scenario has changed and man...

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Is SEO Still Relevant In 2017?

Is SEO Still Relevant In 2017?

Posted on 10 Apr by Ajay Nammi

Google has relatively suppressed most efforts at marketing for the functions of SEO in the last couple of years. Earlier, the core emphasis was on including the maximum number...

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A Comprehensive Guide On Facebook Messenger Ads

A Comprehensive Guide On Facebook Messenger Ads

Posted on 07 Apr by Akhil Alappattu

It’s always great to have options and exploring new ways to communicate with potential customers to improve a business. Facebook Messenger Ads now makes it easy for business...

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WhatsApp For Business : An Overview

WhatsApp For Business : An Overview

Posted on 03 Apr by Ajay Nammi

With over one billion-plus users around the globe, WhatsApp is one of the fastest growing messaging platforms out there. It didn’t come as a surprise when Facebook, who now ...

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FACEBOOK SURROUND 360 : An Overview

FACEBOOK SURROUND 360 : An Overview

Posted on 31 Mar by Aboobakkar P S

Over the past few months, Facebook has been making waves in the 360-degree VR platform. Recently, they outsourced the blueprint for their own Surround 360 camera on Github. Th...

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Paid Ads In Google Snack Pack

Paid Ads In Google Snack Pack

Posted on 27 Mar by Minnu James

A couple of days back, I did a Google search on ‘Digital Marketing Agency In Kochi.’ I was baffled by one of the search results in the Google snack pack. This particular r...

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Simple Tips For High Converting Landing Pages

Simple Tips For High Converting Landing Pages

Posted on 24 Mar by Ajay Nammi

Landing pages are an integral part of modern-day marketing techniques. Designing a landing page is quite easy, but designing a high converting landing pages require a lot of a...

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How To Find Google Analytics Property Tracking ID And Tracking Code

How To Find Google Analytics Property Tracking ID And Tracking Code

Posted on 21 Mar by Ranjit Venugopal

It's been more than a decade since the digital marketing revolution has overtaken traditional means of marketing, and the best part about this is the fact that we can track ea...

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How To Prepare A Complete Digital Marketing Proposal

How To Prepare A Complete Digital Marketing Proposal

Posted on 18 Mar by Janeesh Uthuppan

'How To Prepare A Complete Digital Marketing Proposal' is a question that I get asked a lot. As a Digital Marketer, I have prepared countless proposals for clients all around ...

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9 Simple WordPress Security Tips To Protect Your Site From Hackers

9 Simple WordPress Security Tips To Protect Your Site From Hackers

Posted on 13 Mar by Teena Alosh

In today’s day and age, websites are prone to constant attack from hackers. We have all heard of news in which websites were hacked, and information was stolen. In this blog...

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How To Advance Your Career From Web Design To UX Design

How To Advance Your Career From Web Design To UX Design

Posted on 10 Mar by Vishal Jerome

There was a time when web designers ruled the digital domain. It was all about creating attractive designs. But now, there is a new breed of designers who have focussed their...

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Tips To Save Money On The Facebook Ads Platform

Tips To Save Money On The Facebook Ads Platform

Posted on 07 Mar by Sarath Chand T.P

Advertising on Facebook is one of the most proven ways of growing your business. However, the downside is that there is a chance you’ll end up spending a lot of money on the...

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Complete Guide on How to Setup Google AdWords Remarketing Campaign

Complete Guide on How to Setup Google AdWords Remarketing Campaign

Posted on 03 Mar by Akhil Alappattu

How to Setup Google AdWords Remarketing Campaign? It’s one of the most frequently asked questions in digital world by all marketers who are aware of the real power of remark...

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On Page SEO Checklist 2017

On Page SEO Checklist 2017

Posted on 01 Mar by Ranjit Venugopal

If you own a business, then the most important aim should be to reach out to the right customer. In 2017, the most preferred and easiest option is by reaching out to customers...

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Facebook Auto Likes - Do Not Follow The Bandwagon

Facebook Auto Likes - Do Not Follow The Bandwagon

Posted on 24 Feb by Ajay Nammi

Facebook is one of the biggest success stories of the 21st century. Originally envisioned as a platform for friends to keep in touch, the platform has grown manifold into many...

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HTML5 Canvas Tag - A Must-Know For Developers

HTML5 Canvas Tag - A Must-Know For Developers

Posted on 20 Feb by Atheeth Nair

Canvas tags are an integral part of HTML5 coding. Canvas allows the user to draw different raster-based images like geometric 2D figures, load images & media and even provides...

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WooCommerce – The Perfect Solution for E-Commerce Sites

WooCommerce – The Perfect Solution for E-Commerce Sites

Posted on 16 Feb by Teena Alosh

E-Commerce websites have seen a massive growth over the past few years. Most of the users prefer to shop online these days. This has resulted in nearly 40% of the internet dom...

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Minimalist Design – Less Does More

Minimalist Design – Less Does More

Posted on 14 Feb by Ajay Nammi

In today’s day and age, the word ‘minimalist design’ is being thrown around a lot. Be it in the case of architecture, web design, app design and even literature. The con...

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Redefining The Future - Augmented Reality And Virtual Reality

Redefining The Future - Augmented Reality And Virtual Reality

Posted on 07 Feb by Shemeer M Ali

I consider myself as a tech evangelist, constantly making efforts and taking time out from my personal schedule to stay in sync with the latest developments in the tech world....

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How To Make Prospects Enquire For Your Real Estate Projects

How To Make Prospects Enquire For Your Real Estate Projects

Posted on 30 Jan by Janeesh Uthuppan

5smaEnquiry Stage & Conclusion For a real estate marketer, it’s always a major hurdle when it comes to getting a prospect to enquire about their pro...

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Deep-Learning Conversational A.I. (Artificial Intelligence) And Its Significance

Deep-Learning Conversational A.I. (Artificial Intelligence) And Its Significance

Posted on 25 Jan by Ajay Nammi

From J.A.R.V.I.S in Iron Man to the latest and greatest in self-driving technology, we have all grown to like and appreciate the concept of Artificial Intelligence. All of us,...

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SEO Trends to Prepare for in 2017

SEO Trends to Prepare for in 2017

Posted on 24 Jan by Ranjit Venugopal

Google has always emphasized the importance of User Experience and Mobile based search results. In 2017, we are all set to see more efficient SEO trends being introduced into ...

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Google's Mobile First Index - Factors To Remember

Google's Mobile First Index - Factors To Remember

Posted on 17 Jan by Minnu James

Nowadays, most of us use a mobile device to search for answers on Google. Recently, Google Webmaster Central Blog (link) announced the future of search - Mobile First Index - ...

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Semantic Search – A Paradigm Shift In The Search Domain

Semantic Search – A Paradigm Shift In The Search Domain

Posted on 16 Jan by Ajay Nammi

Semantic search, unlike traditional search, is based on showcasing information related to the users’ intent rather than just focusing on the keywords used. Semantic search i...

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Understanding the ‘Consideration Stage’ of a Modern-Day Home Buyer

Understanding the ‘Consideration Stage’ of a Modern-Day Home Buyer

Posted on 12 Jan by Janeesh Uthuppan

When prospects reach the consideration stage in their home buying journey, they have already made up their mind to go for a particular type of product available in the market,...

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How Colour Affects Customers

How Colour Affects Customers

Posted on 09 Jan by Vishal Jerome

The psychology of colour plays an important role when it comes to modern-day marketing and sales. Subconsciously, colours have a lasting impact on users and certain colours ha...

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REAL-TIME ADS - Impressive Concept For The Near Future

REAL-TIME ADS - Impressive Concept For The Near Future

Posted on 06 Jan by Ajay Nammi

2106 was a year when the Digital Marketing domain witnessed unprecedented growth. Over the past few years, especially in a country like India, more and more brands are slowly ...

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Adwords Conversion Tracking Setup Guide

Adwords Conversion Tracking Setup Guide

Posted on 03 Jan by Akhil Alappattu

One of the main benefits of Google Adwords is that you can track success and failure in real time. This allows you to decide on your future steps with regard to a certain keyw...

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Site Structure for Better SEO

Site Structure for Better SEO

Posted on 27 Dec by Ranjit Venugopal

SEO Strategies mostly revolve around the On-page and off-page factors of a website, but the most overlooked factor in any SEO Optimization process is the site structure. We kn...

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Understanding The ‘Discovery Stage’ of a Real Estate Lead

Understanding The ‘Discovery Stage’ of a Real Estate Lead

Posted on 21 Dec by Janeesh Uthuppan

This blog is part of a continuing series on real estate marketing where I write about various stages of a home buyer. If you haven’t read the previous two blogs in the serie...

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GraphQL – Its Significance And Prospects

GraphQL – Its Significance And Prospects

Posted on 20 Dec by Aboobakkar P S

GraphQL is one of the most modern ways of building and querying APIs. With GraphQL, the user is able to make a single call to fetch the required information rather than to con...

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Instagram For Business

Instagram For Business

Posted on 12 Dec by Ajay Nammi

Instagram presents a great opportunity for marketers in the digital domain to reach highly targeted audiences. With over 500 million users, Instagram provides a creative way t...

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Understanding the ‘Awareness Stage’ of a real estate lead

Understanding the ‘Awareness Stage’ of a real estate lead

Posted on 01 Dec by Janeesh Uthuppan

This blog is a follow-up to a post published a couple of weeks back on the various stages a lead goes through before committing to a purchase. If you are new to the real estat...

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Possum - Google Search Algorithm Update

Possum - Google Search Algorithm Update

Posted on 23 Nov by Minnu James

In my last blog, I had highlighted the focus points for optimizing a Google Business listing in the local directory. Now, with the latest update – The ‘Possum’ Google Se...

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A Comprehensive Infographic on How to Target Audience on Facebook

A Comprehensive Infographic on How to Target Audience on Facebook

Posted on 09 Nov by Vishal Jerome

If you are wondering about how to target audience on Facebook, then you have reached the right spot. With millions creating their Facebook accounts on a daily basis, the platf...

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How to Become a Full Stack Developer

How to Become a Full Stack Developer

Posted on 04 Nov by Shemeer M Ali

A few days ago, I got an interesting phone call from my friend. He asked a question – “Has PHP lost its importance in today’s programming world? – I was taken aback a...

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Understanding A Home Buyer's Journey - A Must Read For Real Estate Marketers

Understanding A Home Buyer's Journey - A Must Read For Real Estate Marketers

Posted on 28 Oct by Janeesh Uthuppan

Real estate marketers have for long been concerned about the number of leads they can generate from a given activity. Often, this obsession with the volume of generating leads...

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Why Use Facebook for Business - In Response to the Age-old Conundrum.

Why Use Facebook for Business - In Response to the Age-old Conundrum.

Posted on 18 Oct by Akhil Alappattu

Why Use Facebook for Business? If you have been searching for an answer to this question, then congrats, you found the right post. For a while now, almost all major marketing ...

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The Ultimate Twitter, LinkedIn and Facebook Ad Image Size Cheat Sheet

The Ultimate Twitter, LinkedIn and Facebook Ad Image Size Cheat Sheet

Posted on 17 Oct by Vishal Jerome

It is safe to assume that Twitter, Linkedin and Facebook are the three most exploited social media platforms by today’s new breed of Digital Marketers. However, the three un...

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WordPress Tutorial – Beginner’s Edition

WordPress Tutorial – Beginner’s Edition

Posted on 11 Oct by Cyndrella Thomas

Powering over 60 million websites and blogs, WordPress is today one of the most preferred content management systems in the world. Based on PHP and MySQL, WordPress was initia...

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Google Tag Manager Event Tracking Tutorial

Google Tag Manager Event Tracking Tutorial

Posted on 06 Oct by Ranjit Venugopal

If you own a website, it is safe to assume that you would like to track specific events like a  button click, pdf download or form submit on your site. After tracking, you wo...

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Checklist For Optimizing Google Business Listing

Checklist For Optimizing Google Business Listing

Posted on 04 Oct by Minnu James

I am pretty sure that you all have wondered, at least once, as to how the search engines are showcasing Google Business Listing in their Search Engine Results Page (SERP), esp...

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React JS Tutorial for Beginners

React JS Tutorial for Beginners

Posted on 29 Sep by Shemeer M Ali

Last weekend, I was trying to find the boilerplate repo for ReactJS SPA (Single Page Application) to figure out the best folder structure that can be adopted for React js proj...

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Affiliate Marketing Program - An Older yet Smarter Marketing Strategy!

Affiliate Marketing Program - An Older yet Smarter Marketing Strategy!

Posted on 27 Sep by Riya Raju

Do you think Affiliate Marketing Program is an outdated version of online marketing? If yes, then it's time to change your opinion.   Though online marketing has expand...

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Google Keyword Planner Plays Spoilsport

Google Keyword Planner Plays Spoilsport

Posted on 20 Sep by Ajay Nammi

Google recently dropped a bombshell on all those who have been using the Keyword Planner for assessing the market trends to kick off their campaigns. The new update no longer ...

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Importance of Graphic Design in Digital Marketing

Importance of Graphic Design in Digital Marketing

Posted on 15 Sep by Vishal Jerome

The importance of Graphic Design in Digital Marketing cannot be stressed enough. Today, each and every product/service being promoted via Digital Marketing incorporates the co...

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Booting Out Those Annoying Pop-Ups For A Better Mobile-Friendly Experience

Booting Out Those Annoying Pop-Ups For A Better Mobile-Friendly Experience

Posted on 15 Sep by Ajay Nammi

Google.Inc recently announced a couple of major updates to their mobile search results platform. The first one involves the mobile-friendly identity marker being no longer vis...

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Instagram  Stories! A New Opportunity For Marketers

Instagram Stories! A New Opportunity For Marketers

Posted on 09 Aug by Riya Raju

Instagram announced a new feature Instagram Stories!Using this feature people can post photos and videos which vanish after 24 hours.Here all accounts can share the st...

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Expanded Text Ads - Revolutionary Change by Google Adwords

Expanded Text Ads - Revolutionary Change by Google Adwords

Posted on 03 Aug by Riya Raju

Great News for Advertisers! Focussing on the necessities and opportunities of advertisers in this mobile first world, google officially released three AdWords innovations. As...

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Why Hire PPC Expert

Why Hire PPC Expert

Posted on 28 Jul by Akhil Alappattu

There are two major players when it comes to attracting website traffic: Search engine optimization (SEO) and Pay Per Click (PPC) advertising. In the battle of digital marketi...

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Facebook Getting Advanced?

Facebook Getting Advanced?

Posted on 25 Jul by Riya Raju

Like all other apps, Facebook is also trying to catch up the changing trends in the digital world. To compete with other apps, Facebook is thinking about new features that can...

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What is Hybrid App and How it can Help Small Scale Business

What is Hybrid App and How it can Help Small Scale Business

Posted on 22 Jun by Shemeer M Ali

India will overtake the US as the second largest market for smartphones in the world by 2016. WOW!  India will exceed 200 million (20 crores ) smartphone users by 2016. Again...

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Website SEO Competitor Analysis Process

Website SEO Competitor Analysis Process

Posted on 14 Jun by Ranjit Venugopal

The digital world is changing day by day and with that, there is fierce competition among the website's to attain the top spot in Google's  SERP . So, it has become imperativ...

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How Page Load Time Impacts your Website Conversion and How to Overcome It

How Page Load Time Impacts your Website Conversion and How to Overcome It

Posted on 10 Jun by Vishal Jerome

Waiting is really a hectic task for everyone. What if it happens when you are browsing through a website? Do you have the patience to wait for a slowly loading web page? I don...

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A comprehensive digital marketing strategy that can double your leads within 12 Months

A comprehensive digital marketing strategy that can double your leads within 12 Months

Posted on 27 May by Janeesh Uthuppan

The digital revolution has empowered customers with more choice, more influence over their buying process. This change enabled customers more tools at their disposal to take a...

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Remarketing Strategies In Its Advanced Form For AdWords Users!

Remarketing Strategies In Its Advanced Form For AdWords Users!

Posted on 13 May by Akhil Alappattu

  Remarketing is an incredibly powerful tool for online advertisers, particularly if the website gets high traffic. AdWords remarketing has gone from strength to strength wi...

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Why Amazon.com Ranks better than other E-commerce Platforms in Google

Why Amazon.com Ranks better than other E-commerce Platforms in Google

Posted on 28 Apr by Ranjit Venugopal

   As buying habits have changed, more people go online to research or buy a particular product or service . While going online, people find that for a product related query...

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Google Adwords Remarketing - An Overview

Google Adwords Remarketing - An Overview

Posted on 22 Mar by Akhil Alappattu

  Have you ever thought of improving your click to conversion rate ? Do you miss potential customers from your website without any conversion? If so, your issues can be res...

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How to Import External Data into Google Analytics

How to Import External Data into Google Analytics

Posted on 11 Mar by Ranjit Venugopal

Data import is a feature in Google Analytics that helps us combine Google Analytics data with the externally uploaded data to help organize and analyze our data in a better wa...

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PPC Landing Page Tips & Tricks

PPC Landing Page Tips & Tricks

Posted on 07 Mar by Akhil Alappattu

  Are you having enough impressions and clicks on you PPC ads and still complaining that you are not getting enough conversions? Closely watching, you may find that the issu...

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How to Implement Structured Data Using Google's Structured Data Markup Helper

How to Implement Structured Data Using Google's Structured Data Markup Helper

Posted on 26 Feb by Ranjit Venugopal

 Structured data is primarily a coding format that helps Google annotate and understand your data in a better way so that it returns more useful results for your website.It i...

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Confirmed - Google Revamps Desktop Search - Now, No Right Side Ads & Four Ads At The Top

Confirmed - Google Revamps Desktop Search - Now, No Right Side Ads & Four Ads At The Top

Posted on 23 Feb by Akhil Alappattu

 As reported and confirmed by numerous sources, Google will no longer be showing paid results on the right hand side of its search results pages.Google has been testing A...

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PPC Ad Copy Best Practices - 10 Tips for Writing Better Ads

PPC Ad Copy Best Practices - 10 Tips for Writing Better Ads

Posted on 22 Feb by Akhil Alappattu

Ad copies are in a way an interface between advertiser and user. We spend money to attract potential customers and we want them to notice our ad and click through to our websi...

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Small Business PPC - How to Compete with Bullies in PPC !!!?

Small Business PPC - How to Compete with Bullies in PPC !!!?

Posted on 11 Feb by Akhil Alappattu

PPC is a platform where even newborn babies can compete with big daddies of the field. We know, the factors affecting small business PPC campaigns depend on the quality of th...

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SEO Keyword Research - How to Find your Best SEO Keywords

SEO Keyword Research - How to Find your Best SEO Keywords

Posted on 10 Feb by Ranjit Venugopal

In any SEO process, SEO keyword research is probably the first and the most important factor which decides the fate of our SEO campaign. Without a clear idea of our targeted k...

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How to boost conversion rate in CPA campaign

How to boost conversion rate in CPA campaign

Posted on 05 Feb by Akhil Alappattu

Google Adwords is a great platform for business owners to improve their online business share. With proper understanding on adwords and right strategy, one could easily achiev...

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On Page SEO Checklist for 2016

On Page SEO Checklist for 2016

Posted on 03 Feb by Ranjit Venugopal

        When it comes to optimizing our website, we would have set few goals like improving our organic traffic, increasing sales and achieving a good position in Google S...

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How to deal with Negative Reviews

How to deal with Negative Reviews

Posted on 18 Jan by Jeffin Thomas

Negative reviews are one of the major troubles faced by most business owners. With online feedback affecting brand image almost real time, businesses have been on the lookou...

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Grow Your Small Business Online - 10 Steps to Optimize PPC Campaign!

Grow Your Small Business Online - 10 Steps to Optimize PPC Campaign!

Posted on 25 Nov by Akhil Alappattu

Managing a Pay Per Click (PPC) advertising campaign in Google AdWords is not a hilarious task but beginners and small scale business group may find it difficult. I had gone th...

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Email Marketing is dead only if you say so!

Email Marketing is dead only if you say so!

Posted on 10 Nov by Jeffin Thomas

The boom of smart technology and rising attention deficit amongst customers, have undoubtedly left email marketers in a very competitive space. Every email sent needs to fight...

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Google AdWords Campaign Tutorial

Google AdWords Campaign Tutorial

Posted on 26 Oct by Ranjit Venugopal

In the last decade or so, digital marketers were in a constant race to rank their website on top of Google Search listings. Yes, we all know the benefit associated with good s...

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How to get started with online marketing!

How to get started with online marketing!

Posted on 21 Oct by Janeesh Uthuppan

How to get started with online marketing?, I get asked this question, whenever I meet a small business owner who hasn't actively started promoting their business online. Its ...

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All you need to know about

All you need to know about "Buyer Personas"

Posted on 19 Oct by Jeffin Thomas

With more people talking about data driven insights and the need to identifying the audience you are marketing to, “buyer persona” is jargon that we frequently come across...

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Content Marketing is not just blogging!

Content Marketing is not just blogging!

Posted on 13 Oct by Jeffin Thomas

Ever since content was identified as a fundamental marketing strategy for every organization, marketers created for themselves a holy commandment which they preached to peers ...

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What is social media reputation management?

What is social media reputation management?

Posted on 08 Oct by Jeffin Thomas

The last couple of years has seen almost all major brands embracing social media as part of their marketing mandate. While most companies have taken in social media as part of...

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The e-tail challenge to India's home furnishing industry

The e-tail challenge to India's home furnishing industry

Posted on 01 Oct by Jeffin Thomas

Estimated at a whopping 20 billion dollars (Technopak 2015), the furnishing industry in India is complex by nature and predominantly dispersed across branded and non-branded r...

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Step by Step Guide to Facebook Remarketing Campaign

Step by Step Guide to Facebook Remarketing Campaign

Posted on 01 Oct by Ranjit Venugopal

If you happen to be a website owner and if your website generates a good amount of traffic but is not generating enough leads or conversions. The first question that pops in y...

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Lead tracking for small businesses with Google Analytics

Lead tracking for small businesses with Google Analytics

Posted on 27 Sep by Janeesh Uthuppan

If you are running a small business or leading a small business marketing team, chances are that you have come across the challenging question of how to track enquiries from y...

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MarTech: leveraging mobile and social platforms to transform brand strategy

MarTech: leveraging mobile and social platforms to transform brand strategy

Posted on 21 Sep by Jeffin Thomas

“Crafting brands for life - in a connected world”This was the title of a keynote delivered by Rahul Welde, Vice President - Media, Unilever - the world’s largest media b...

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How Ramalingam became a Local SEO expert

How Ramalingam became a Local SEO expert

Posted on 14 Aug by Jeffin Thomas

You are a small business owner with less than 10 employees, zero prospect of selling online and with a single standalone store in a suburban location. Will SEO help your busin...

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How SEO is used in your Inbound Marketing Plan?

How SEO is used in your Inbound Marketing Plan?

Posted on 04 May by Ranjit Venugopal

I never thought that I’d be writing a blog post on Sunday. But while going through some inbound marketing forums this morning, I got to know that readers have so many doubts...

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Why User Experience is Important for SEO ?

Why User Experience is Important for SEO ?

Posted on 29 Apr by Ranjit Venugopal

     As I see the world around me, I notice that businesses which have the top spot or maintains the top spot doesn't achieve this feat with business techniques or money al...

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What Google wants from SEO's !

Posted on 28 Apr by Webdura Technologies

So here’s the thing, we all know that Google is very particular about the user experience it provides. Imagine a situation wherein you are at a new place and are pretty hung...

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SEO – What You Need to be Doing Now!!

Posted on 25 Apr by Webdura Technologies

When we talk about SEO, I feel a constant urge to differentiate between the old practices and the new one. This need emerges as there has been a “HUGE” (yes literally very...

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Fall of Link Building Techniques

Posted on 23 Apr by Webdura Technologies

It’s a fine morning and I will try to pick up from where I left off in my last writing. I have already shared the story of SEO (What is the “OLD” in SEO?). It was very s...

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Old SEO has gone, right?

Posted on 20 Apr by Webdura Technologies

We are all aware of the fact that “Everything in the search industry is continually changing”. So, those days are bygones now, when SEO was considered the whole soul God o...

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Business Website - Your Passport in the Digital Marketplace

Posted on 17 Apr by Jeffin Thomas

Having a business without a website is almost as good as not having a business at all.  And having an incompetent website is even worse. This does not only apply to ...

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Why and How to do Inbound Marketing?

Posted on 15 Apr by Jeffin Thomas

Print advertisements, TV commercials, brochures and email promotions are the different methods of marketing we are familiar with. These methods don’t involve creating person...

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Content Marketing - The Art of Storytelling

Posted on 14 Apr by Jeffin Thomas

Content is the mother of all marketing. It has been the core ingredient of every marketing activity of the past and in this age of chronic attention deficit; its significance ...

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Inbound Marketing – Smart Form of Internet Marketing

Posted on 09 Apr by Jeffin Thomas

 Until recently, the digital landscape was a stark and mysterious web space of unending opportunities driven by the search button. But today, though search continues to b...

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Why do modern businesses need Internet marketing?

Posted on 07 Apr by Jeffin Thomas

Before we tackle this question, let’s have a look at the facts.There are 3,210,598,922 internet users in the world and this number is expected to double by 2025 I...

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Is Traditional Marketing Facing Extinction?

Posted on 30 Mar by Janeesh Uthuppan

The marketing environment is more alive today than it has ever been, but traditional marketing is dying an eventual and obvious death. All the popular marketing acts of the ye...

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